Last Updated: July 28, 2026

ASR Services – Heating & Air Conditioning, operated by Appliance Service & Repair Inc. (“ASR Services,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, call us, schedule an appointment, request service, or otherwise interact with our business.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Your name
• Email address
• Telephone number
• Service address
• Appointment details
• Information about your HVAC system or service request
• Messages or communications you send to us
• Payment and transaction-related information

We may also automatically collect certain information when you visit our website, including:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Pages viewed
• Links or telephone numbers clicked
• Referring website or advertising source
• Date, time, and duration of website activity
• Cookie identifiers and similar technical information

Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:

• Operate and improve our website
• Remember user preferences
• Measure website traffic and activity
• Understand how visitors use our website
• Track calls, appointment requests, and other conversions
• Measure the effectiveness of advertising
• Show relevant advertising where permitted

You may control or disable cookies through your browser settings and through any cookie or privacy controls available on our website.

Disabling cookies may affect certain website features and may reduce the accuracy of analytics and advertising measurement.

Google Analytics and Google Advertising

We use Google Analytics 4 to understand how visitors find and use our website. Google Analytics may collect information such as:

• Device and browser information
• Approximate location
• Pages visited
• Website interactions
• Referral or advertising source
• Session activity

We may enable Google Analytics Advertising Features, including Google Signals. When enabled, Google may associate information collected from our website with information from users who are signed into their Google accounts and have enabled Ads Personalization.

These features may support:

• Cross-device reporting
• Advertising measurement
• Audience measurement
• Remarketing
• Advertising attribution
• Demographic and interest reporting

We may also use Google Ads conversion tracking, Google forwarding numbers, and related Google advertising tools to measure whether an advertisement results in a website visit, telephone call, appointment, or other business action.

Information collected through Google services is processed according to Google’s privacy practices. Google requires businesses using Analytics advertising features to disclose their use of these features and explain how visitors can control personalized advertising.

You may manage personalized advertising through your Google account’s Ads Settings. You may also use Google’s available Analytics opt-out tools or browser privacy controls.

Meta, Facebook, and Instagram Advertising

We may use Meta advertising technologies, including the Meta Pixel, to measure activity from Facebook and Instagram advertisements.

These technologies may collect or receive information such as:

• Browser and device information
• Pages viewed
• Website interactions
• Advertising identifiers
• Referral information
• Telephone-link clicks
• Appointment or lead events
• Other advertising-performance information

Meta may use this information to measure advertising performance, create advertising audiences, deliver relevant advertisements, and improve its advertising services.

Meta’s Business Tools Terms apply when its tools store or access cookies and other information on a visitor’s device.

You may manage advertising preferences through your Facebook or Instagram account settings and through available browser or cookie controls.

Telephone Call Tracking

When you call us through an advertisement or a telephone number displayed on our website, we or our service providers may collect information related to the call, including:

• The calling telephone number
• The date and time of the call
• Call duration
• Whether the call was answered
• The advertising or website source associated with the call
• Other call-performance information

Calls may be monitored or recorded where disclosed and permitted by applicable law.

Online Scheduling and Housecall Pro

When you schedule service online, your appointment and contact information may be processed through Housecall Pro or another scheduling or customer-management provider.

This information may include:

• Your name
• Telephone number
• Email address
• Service address
• Requested appointment time
• Description of the service requested

These providers help us schedule appointments, communicate with customers, maintain service records, and manage customer relationships.

How We Use Information

We may use collected information to:

• Respond to inquiries
• Schedule and manage service appointments
• Provide HVAC repair, installation, and related services
• Communicate appointment confirmations and service updates
• Provide estimates and recommendations
• Process transactions
• Maintain customer and service records
• Provide customer support
• Improve our website and services
• Measure advertising and marketing performance
• Attribute calls and bookings to marketing sources
• Detect fraud, misuse, or security concerns
• Comply with legal obligations
• Send marketing communications where permitted

How We Share Information

We may share information with trusted service providers that assist us with:

• Website hosting
• Website management
• Analytics
• Advertising
• Conversion tracking
• Telephone call tracking
• Appointment scheduling
• Customer relationship management
• Payment processing
• Email and text-message communications
• Data storage
• Website security

These providers may include Google, Meta, Housecall Pro, payment processors, website providers, advertising platforms, and other vendors used to operate our business.

We may also disclose information:

• When required by law, subpoena, court order, or government request
• To protect our legal rights, customers, employees, property, or safety
• To investigate fraud, security issues, or unlawful activity
• In connection with a merger, sale, financing, acquisition, or transfer of business assets

We do not sell personal information in exchange for money.

However, certain uses of advertising cookies or disclosures to advertising platforms may be treated as “sharing,” “targeted advertising,” or a “sale” under some state privacy laws.

Data Retention

We retain information for as long as reasonably necessary to:

• Provide services
• Maintain customer and service records
• Meet warranty and accounting obligations
• Resolve disputes
• Prevent fraud
• Measure advertising performance
• Enforce agreements
• Comply with legal requirements

Analytics and advertising data may also be retained according to the policies and retention settings of the applicable service provider.

Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, or security measure is completely secure. We cannot guarantee absolute security.

Your Privacy Choices and Rights

Depending on where you live, you may have the right to request:

• Access to certain personal information
• Correction of inaccurate information
• Deletion of certain information
• A copy of information you provided
• Information about how your data is used or disclosed
• Opt-out from certain targeted advertising or data-sharing activities

You may also:

• Adjust cookie settings in your browser
• Use available cookie controls on our website
• Adjust advertising personalization through Google, Facebook, or Instagram
• Unsubscribe from marketing emails
• Reply STOP to eligible marketing text messages
• Contact us to request that certain communications stop

We may need to verify your identity before completing a privacy request.

Certain information may be retained when required for legal, warranty, accounting, fraud-prevention, or legitimate business purposes.

Consent and Advertising Technologies

Where required by law, we will request consent before using certain advertising cookies or technologies.

Google’s advertising features and Google Signals are subject to applicable consent requirements. Google has also moved toward using Consent Mode to govern how privacy choices affect Analytics and Ads data collection.

A privacy policy provides notice of our practices. Where legally required, cookie consent or opt-out tools may also be used to allow visitors to manage their preferences.

Third-Party Links

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy, security, or content practices of those third-party websites. We encourage you to review their privacy policies before providing information.

Children’s Privacy

Our website and HVAC services are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13. Please contact us if you believe a child has provided personal information to us so we can review and delete it where appropriate.

Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When changes are made, we will post the revised policy on this page and update the “Last Updated” date. Changes become effective when posted unless otherwise stated.

Contact Us

Questions, concerns, or privacy requests may be submitted to:

ASR Services – Heating & Air Conditioning
Appliance Service & Repair Inc.

Email: Support@asrhvacservices.com
Phone: (407) 905-3660